New Audi logo

Pete Mait

Audi have given their logo a makeover. The four rings have been given a new look – they are now more shiny and three-dimensional. Particularly striking is the change to the red Audi text which now appears below the trademark rings, lacking any hint of fussiness and shifted over to the left. Could it be that the Ingolstadt-based carmaker is leaving room for further names? After the decision was made to integrate Porsche into the VW group, of which Audi is also a member, VW supremo Martin Winterkorn mooted the possibility of using 'Auto Union' as an overarching name for this alliance of ten distinct brands. The new emblem will begin to appear in advertising, publishing and sponsorship as well as on the Audi website from September onwards.