Virtual premiere for Infiniti M luxury limousine

Andrew Hopkins

At the 59th Pebble Beach Concours d'Elegance, the planet's most prestigious classic car competition, Japanese premium segment manufacturer Infiniti has taken the wraps off its new Infiniti M, the sixth reincarnation of this luxury limousine, in a world-exclusive virtual 3D video debut. This is the first time that such a technologically innovative form of presentation has been used in the context of a vehicle launch.

The M model has been equipped with technically advanced V6 and V8 engines that are more powerful in terms of performance and capacity. To reflect these changes, this generation will be referred to as the Infiniti M37 and the Infiniti M56. For the West European market, the new M56 comes equipped with a powerful V6 Performance turbo diesel engine. Despite the hike in engine power, fuel consumption figures for the 2009 Infiniti M range are even lower than for last year's model. The latest Infiniti is striking for its completely redesigned bodywork. It is a sporty, dynamic limousine format with a much lower-slung bonnet and muscular wheel arches, pretty much in line with the Essence concept that made its debut at the 79th Geneva Motor Show. The Japanese developers of the Infiniti successfully convey their aspirations as a high-end quality marque via the modern interior design incorporating innovative materials and underscore this further with advanced climate control and an ultra-modern audio system.