Crisis? What crisis? Ron Dennis builds hi-tech sports cars

Following Ron Dennis's departure from the Formula One scene, he has been preoccupied with his next dream project as CEO of McLaren Automotive. The former McLaren team principal not only plans to design the best sports cars in the world but, of course, to actually sell them. Despite the global downturn that has almost brought the automotive industry to its knees, Ron Dennis is still intent on realising his pioneering ideas.

He has put in a planning application with the local council in Woking (Surrey) for a new high-volume plant that will produce 20 vehicles per day using ultra-modern technology. This is expected to create 800 jobs in the factory itself with a further 1,500 in the local economy. What may seem like a crazy undertaking in the current economic climate.