Danica Patrick in ambassador's role

When we see Danica Patrick with a thin creamy moustache endorsing the Got Milk? campaign, it would be easy to conclude that she has just enjoyed the usual tipple after an Indy victory. Traditionally, the winner of the Indianapolis 500 is presented with a bottle of milk in Victory Lane. Danica Patrick got a foretaste before the rerun of this legendary 500-mile race.

The best-known female on the race circuit has been recruited as the new ambassador for the long-running US publicity campaign. This makes her the second racing driver after NASCAR superstar Jeff Gordon to be honoured in this way. 'Got milk?' is one of the most successful advertising campaigns in the world. Miss Patrick is no stranger to photo shoots and was well pleased with the outcome. Now all we need is a victory portrait with the same moustache following a win in the Indianapolis 500. The iron lady of motorsport will get her chance on 24th May when the race is next staged.

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Danica Patrick: 2009 Sports Illustrated
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