Before we take a look at the car, let's consider the name. Apple started the trend and now everything that the marketing gurus associate with 'lifestyle' starts with an 'i'. It's a nice touch, but sooner or later, even the Apple 'i' will start to look stale.
Rinspeed's latest creation is called the 'iChange', which is intended to convey the car's adaptability. It works like this: the glass dome above the passengers' heads can be raised as and when required, providing ample room for passengers in the back. If the rear seats are unoccupied, then the roof line is lowered to improve the car's aerodynamics and fuel consumption.