Bertrand Peugeot dies

Andrew Hopkins

The Peugeot family has suffered a sad loss with the death of Bertrand Peugeot on 14th February at the age of 85. Over a 25-year period, he was Deputy Chairman of the Board at the eponymous French vehicle manufacturer. Bertrand Peugeot is regarded as the architect behind the merger of his family firm and Citroen. PSA/Peugeot-Citroen has since become one of the giants of the European automotive sector.

Bertrand was the grandson of the company founder Robert Peugeot. His own sons continue to play a leading role in the company, Christian as Director of Communications and Strategy at Peugeot and Robert as CEO of the holding company.