The fashion activities of Mercedes-Benz in over 20 countries now have a new face.
Who? Julia Stegner, international fashion brand-ambassador for Mercedes-Benz. The German model from Munich was discovered at the famous Oktoberfest in her home town. Her international breakthrough came in 2003, when she opened the Yves Saint Laurent show. Since then, her career has enjoyed a meteoric rise. Julia Stegner has appeared on the covers of most international fashion magazines and in many advertising campaigns for designers, including Chloé, Dolce & Gabbana, Escada, Guerlain and Hugo Boss.
When? Stegner will make her first appearance as the fashion brand-ambassador at the Mercedes-Benz Fashion Week Berlin Autumn/Winter 2009, which will take place from 28 January to 1 February 2009 at Bebelplatz, in the heart of Berlin. At a recent photo shoot for the new key visual, Julia Stegner posed together with the Mercedes-Benz CLS 350 CGI Grand Edition in outfits by Anne Valerie Hash.
Why? "With Julia Stegner as brand ambassador, we have given our long-term, international fashion activities a fascinating and world-famous face," says Anders Sundt Jensen, Vice President Brand Communications Mercedes-Benz Cars. "She particularly represents the connection between German origin and international flair. That's why in our key visual we have very consciously placed Julia Stegner together with the new Mercedes-Benz CLS Grand Edition, which will be launched on the market in March 2009."