The crisis and the future
Cars are getting more expensive and, above all, bigger. While the current Polo easily exceeds the dimensions of a Mark I Golf, a no-frills compact family estate is now moving beyond the budget of an average family.
The car industry is stuck in a crisis of its own making.
Nobody wants (or is able) to shell out over €30,000 for a compact vehicle. The success of the Dacia Logan and Sandero shows what people really want. There is no lack of demand; it's just that the manufacturers are offering the wrong products at the wrong time.
Who's going to show any interest in a new E-Class?
Who needs a BMW X6 or Audi R8?
