Bologna Motor Show - Amore & Motore
As capital city, Bologna nestles among the hills of the Emilia Romagna region; a name that is guaranteed to make the mouths of all automotive cognoscenti water, being the domicile of Ferrari, Maserati, Lamborghini and Ducati, all of whom are within striking distance.
The hills are well-known for echoing to the rich sounds of V2, V8, V10 and V12 engines when the works drivers take their high performance pets out for a run, filling the impressive landscape with an enthralling concert.
Since these large manufacturers are connected with many smaller and medium sized suppliers and the employment in the region is strongly oriented towards automotive production, it is hardly a surprise that the one motor show particularly important for Italy takes place in Bologna.
Covering 140,000 m² of interior hall space and further space outside, 320 exhibitors from 19 countries take the stage there and the main exhibitors include some 50 vehicle manufacturers. The absence of BMW is noticeable, despite the importance of the Northern Italian market, while competitors Audi and Mercedes are present with very large and correspondingly elaborate stands.