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VIDEO:News

Riding New York Tech Wave, ‘Local Response' Helps Advertisers Navigate Social Media

Description:The co founder of a company called local response, Nihal Mehta is a digital advertising pioneer who works on informing ad targeting. Being of the opinion that online, television or bill board advertisments are not targeted to specific audiences, his company leverages signals from public activity on the social media and and connects them to advertisers. (3:51)

Source: IBTimesTV

Tags: ibtimestv , ad tech , entrepreneur , local response

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