According to new research by Gatwick Airport, long-haul holidays are on the rise, with 30% more Brits boarding flights in search of some winter sun than this time last year. But where are they all going? Dubai, apparently.
Gatwick Airport found that sandy Dubai was the most popular long-haul holiday destination, followed by Bridgetown in Barbados and then Orlando, Florida.
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Also in the top ten were numerous American cities, with New York in 4th place up by 93% and Las Vegas and Los Angeles also making an appearance.
But a trip to the magical, modern playground that is Dubai doesn't have to break the bank - We tracked down the very best late deals for Dubai package holidays, all of which are under £520 per person and set for travel in March.
Looking to book a trip to Florida instead? Read our guide on the best late deals to Orlando here .
Enjoy a sleek stay at the brand new 4* Novotel Dubai Al Barsha hotel located right in the city centre, with a heated outdoor pool and daily shuttles to all the local shops and beaches that Dubai has become renowned for.
Including a gym and rooftop pool, it's unsurprising that the Avari Hotel Apartments are one of the most popular places to stay in Dubai, in the centre of the city and close to Wild Wadi Waterpark.
Stay in the stylish, cosmopolitan district, in walking distance from Dubai's famous shopping and with some of the best views across the city. The Doubletree by Hilton Ras Al Khaimah also comes complete with a swimming pool, saunca, steam rooms and live music.
Enjoy 3 nights of exhilarating city life, with Dubai's aptly named Sea View Hotel including its very own nightclub, along with 6 restaurants and an outdoor pool. There's also a free shuttle to the beach and a roof top terrace with far reaching views.
The Premier Inn Hotel Dubai Ibn Battuta Mall is a new hotel that's ideally located attached to the mall and metro (via a pedestrian bridge). A step up in terms of luxury compared to its UK siblings, this is the best way to enjoy Dubai on a budget, without compromising on standards.
Cheap flights to Dubai
Looking for a flight only? The best way to bag yourself bargain travel is to keep your eye out for deals. The following airlines regularly release discounted trips to Dubai.
After a holiday to somewhere other than Dubai? Check out our other features on cheap holidays here.