St Helens' Langtree Park ground is to be rebranded the Totally Wicked Stadium after the Super League side agreed a five-year sponsorship deal with the e-cigarette company.
That's pretty odd, right? Well, the rugby club aren't alone...
KitKat Crescent, York City Football Club (2005-2010)
A sponsorship deal with Nestle Rowntree saw York's Bootham Crescent stadium renamed during a five-year period, all of which the club spent in the Conference.
Cue awful puns about needing a break.
Tony Macaroni Arena, Livingston Football Club (2015-)
Fans of the Scottish League One side might have been hoping for an improvement when they discovered their Almondvale Stadium home was no longer going to be known as the Energy Assets Arena.
Instead they got Tony Macaroni, not, as far as we know, a person, but a chain of Italian restaurants in Scotland.
Pizza Hut Park, FC Dallas (2005-2012)
The United States is the home of ridiculously-named venues, from Dick's Sporting Goods Park to the KFC Yum! Center, but the venue fans of Major League Soccer side Dallas referred to as The Oven trumps the lot.
Disappointingly it is now called the far less amusing Toyota Stadium.
Cashpoint Arena, SC Rheindorf Altach (2007-)
Originally Stadion Schnabelholz, the Austrian football club's sponsorship deal with sports betting company Cashpoint saw it transformed.
The deal provided the funds which allowed the club to make the improvements to the stadium required to comply with league regulations.
Hunky Dorys Park, Drogheda United Football Club (2010-)
The timing of the sponsorship deal which saw United Park renamed after "Ireland's number one crinkle cut crisp" was unfortunate for Drogheda, as things were anything but hunky-dory for them back in 2010.
The club had lost their entire 2007 title-winning squad and only narrowly avoided extinction because of financial problems.