The NBA has said it will broadcast one game every week of the upcoming season in virtual reality.
In order to access the content you'll need an NBA League Pass and Samsung's Gear VR headset with the NextVR app - the firm the NBA has partnered with to create the unique game coverage.
It will be unique too - the NBA has said that VR coverage will come with its own announcers and camera angles as well as special VR-optimised graphics.
During breaks in the game, viewers will be able to watch courtside entertainment as well as see behind-the-scenes arena footage.
"This programming marks the first regular schedule of live games delivered in VR by a professional sports league," the league said, adding that it plans to add compatibility for more headsets over the course of the season.
NextVR has created special cameras to film sporting events in virtual reality, and used them to film the US Open golf tournament this year.
The timing of the announcement makes sense, given that with the launch of PlayStation VR earlier this month, there are now a host of virtual reality systems on offer to consumers across a range of price points.
The first game in VR will be during the first week of the season, when the Sacramento Kings face the San Antonio Spurs on October 27.
It's not the NBA's first steps into VR either, having worked with Facebook-owned Oculus on a 25-minute virtual reality documentary; Follow My Lead: The Story Of The 2016 NBA Finals.