A Russian Premier League soccer club sent Burger King's reported interest in a naming-rights deal up in flames.
The fast food giant was rumored to have made a whopper of an offer -- EUR6.8million (almost $7.6 million) -- to Zenit if it changed its name to Zenit Burger King.
Amid the social media jokes -- Zenit St Petersburger King, anyone? -- Zenit settled this unusual beef by unseating "The King" from his throne.
With a little help from HBO's blockbuster "Game of Thrones," the club posted a GIF to its official Twitter account that ensured it gave Burger King a thorough grilling.
Who's the king?! pic.twitter.com/DMI9rKoHxz-- ?? «?????» (@zenit_spb) September 2, 2016
Zenit would not have been Burger King's first foray into soccer sponsorship, after it infamously secured a shirt sponsorship deal with Spanish club Getafe in 2009 that ran until 2012.
The company might have relished a return to soccer in Russia, but it would appear BK bit off more than it could chew on this occasion.
All the talk of Zenit being renamed to Zenit Burger King reminds me of the Getafe kit.. pic.twitter.com/l92mrQm8bQ-- AccaTracker App (@AccaTrackerTM) September 2, 2016