Six-time Olympic champion Jason Kenny does not have a single personal endorsement deal, but can expect the offers to now come flooding in.
The 28-year-old from Bolton won three gold medals in Rio to take his overall tally to six golds and one silver, the same haul as Sir Chris Hoy, who is 12 years to the day his senior.
Kenny won the Keirin on Tuesday to emulate his friend and former team-mate Hoy's feat of winning sprint, Keirin and team sprint titles at one Olympics.
When Hoy became the first Briton in 100 years - since swimmer Henry Taylor in 1908 - to win three gold medals in one Olympics, he was inundated with offers ahead of the London 2012 Games.
Kenny, long seen as Hoy's natural successor, has been happy to shun the limelight, but his astonishing ability on the bike has thrust him into the public consciousness.
His relationship with Laura Trott - the four-time Olympic champion to whom he is engaged - will also pique the interest of the public and sponsors as British Cycling's golden couple.
Sponsors are sure to be calling the couple's management company Rocket, which is owned by Sir Elton John, as Kenny admitted he currently does not have a single personal deal. It is understood he has had offers, but wishes to have the right deal.
"Not when I came to the Games; not at this point in time, I haven't," Kenny said.
"It was just the done thing: you get a bit of success, you push yourself in the media and get a few deals and things.
"I tried that, but it didn't come naturally. I found it a bit frustrating, but as I got older I got a bit more mature and a bit more experience."
Kenny understood that he was fortunate to have Lottery funding to allow him to train and race on a full-time basis. His focus has always been on the bike and he could go on to the Tokyo 2020 Olympics and beyond.
"Now I can look back on my career a little bit, I prefer it that way," he added.
"Out there with all the cameras and snappers saying 'do this, do that' that's a special kind of hell for me. I'd rather be anywhere but in front of a million cameras.
"As long as I'm performing in the sport I'll always be supported and be able to compete full-time."