The IAAF has appointed Olivier Gers as its new chief executive officer.
Jean Gracia had been fulfilling the role of interim CEO and general secretary as part of the IAAF's restructuring process, as set out by Sebastian Coe upon being elected IAAF president last September.
Gers will now take on the position full-time with the IAAF explaining in a statement that his appointment is due to his "20 years of commercial, marketing and media experience, leading large global teams in creating revenue-driven products, networks and brands."
Commenting on the appointment, Coe said: "The IAAF is on a mission to change. We looked for a CEO with the energy, passion and experience to lead the organisation and, together with the Council and the Congress, drive the sport to be the best that it can be.
"Olivier's experience in leading global teams, working with world-class brands and businesses and developing and creating digital products and platforms is exactly what we need."
Gers is at the Rio Olympics until August 21, where he will attend the IAAF Council meeting and his new role begins on October 1.
"Sport is the purest expression of human possibility and all sport is anchored in the disciplines of athletics," Gers said.
"The IAAF is at a challenging and exciting junction. It is a multi-million dollar business that needs to stay relevant, build its fan base and re-establish trust.
"Sitting at the heart of the sport are the athletes and their remarkable achievements.
"Bringing the global athletes and their fans closer together through technology is the ultimate goal to driving the business of athletics forward and I believe my commercial, marketing and digital experience will help to achieve this."