Former England international Jeremy Guscott has backed Todd Blackadder to revitalise the fortunes of his old club Bath.
During his playing career with Bath, former centre Guscott won six Premiership titles and a European Cup as they dominated British rugby.
However, the club have fallen on harder times and have not lifted a league since Guscott's playing days, finishing ninth last season - closer to the bottom than top.
Mike Ford subsequently left his role with the club and was replaced by former Crusaders head coach Blackadder as director of rugby, a move Guscott believes can see Bath become challengers again.
"Blackadder's challenge will be to ensure that a Bath squad with plenty of talent delivers all the time, rather than occasionally," he wrote in The Rugby Paper.
"However, he will also have to realise that New Zealand's rugby culture is worlds apart from England's, and while the skill standards are not as high the competitiveness of the Premiership is greater than in the Super 18.
"It will be a big adjustment for Blackadder, but there is no reason why he cannot have the same impact at club level that Eddie Jones has had with England.
"If he weeds out the weak and brings the best out of the strong, that becomes infectious."