Part of the job of a pundit is to stir things up a bit - and Ian Holloway certainly succeeded in that when he suggested Aston Villa might face relegation for the second straight season.
Asked by Sky for his predicted Championship table, the former Blackpool boss actually put the West Midlands side 16th.
This is Ian Holloway's prediction for the Sky Bet Championship next season.... Not sure Villa fans will be happy! pic.twitter.com/2Pp2h1dTyx
-- FootballLeagueWorld (@FLeagueWorld) August 1, 2016
But he wrote: "They're lucky I've put them this high. Last season Villa's players felt the weight of the shirt, but not the importance of it. They didn't respect the badge enough. I'm worried nothing will change.
"They could easily get relegated again...with the lack of investment and the lack of unity within the playing squad."
Cue lots of irritated Villa fans.
I wouldn't be worrying about Ian Holloway thinks, he is clueless just like his punditry #avfc
-- Stuart Ellis (@stuellis72utv) August 1, 2016
-- Ryan Astley (@ryan_astley) August 1, 2016
-- Ben Smith (@btrsofficial) August 1, 2016
And it wasn't just the fans who were annoyed.
Villa owner Dr Tony Xia had his say on Twitter too - and, though he later deleted the tweet, he wasn't holding back.
-- Flawless Futbol (@FutbolFlawless) August 1, 2016
And while some Villa fans thought it was unprofessional, most were just pleased to see a little bit of passion coming out of their club.
Personally I'd rather have an owner with too much passion for #avfc than not enough.
Xia Rage 2 Lerner Apathy 0.
-- Villa Views (@ViewsVilla) August 1, 2016
Maybe Tony Xia's comments indicate he actually cares about the club and is showing a bit of passion. I've no problem with that. #avfc
-- AVFC FansForum (@AVFCFansForum) August 1, 2016
Looks like the Championship has yet another maverick owner to deal with...