You could be excused for thinking Manchester United's new kit launch was actually some fancy nightclub event.
There were drums, dancing devils, dramatic music and impressive visuals like strobe lighting and even a giant Chinese dragon backdrop.
-- Simon Peach (@SimonPeach) July 23, 2016
But no, this was just the club revealing their new Adidas home kit for 2016/17 in Shanghai.
After all that build up though, some people on Twitter were a bit disappointed in the outcome.
@SimonPeach i dont knw why but i was expecting them to break out in some sort of dance
-- AD (@kingad13) July 23, 2016
@SimonPeach & guess what? After all that it's a red shirt, white shorts & black socks. But if an anti climax eh?
-- Martin Walshe (@Walshey2010) July 23, 2016
Mourinho's men have been training twice a day in the sweltering heat and humidity of Shanghai, where on Friday they lost 4-1 to a Borussia Dortmund side admittedly far more advanced in their pre-season preparations.