Celtic's new era under Brendan Rodgers started about as badly as it possibly could.
Playing in their first match since the former Liverpool manager's appointment, the Scottish champions contrived to lose 1-0 to Gibraltar's Lincoln Red Imps in the second qualifying round of the Champions League.
And you can guess how well that went down.
Brendan Rodgers could have selected 11 names at random from the Celtic season ticket list and they would have won this game with ease.
-- Tam Selleck (@TamSelleckCSC) July 12, 2016
Brendan Rodgers showing his magic touch in Europe again
-- Michael (@_MichaelPaul91_) July 12, 2016
Trailing to a semi-professional team from Gibraltar takes tremendous character, even from Brendan Rodgers
-- Richard Buxton (@RichardBuxton_) July 12, 2016
For a little more information on Lincoln, let's take a look at this definitely 100% genuine graphic.
Celtic playing amateur side Lincoln Red Imps tonight. Their probable starting XI makes for interesting reading. pic.twitter.com/sYHxSfW4LC
-- GeorgeWeahsCousin (@WeahsCousin) July 12, 2016
Or maybe this one.
-- AS English (@English_AS) July 12, 2016
The goal was scored after 47 minutes and it came from policeman Lee Casciaro.
The defeat recalled one of the finest headlines in football history.
Rodgers' first Celtic match ends in defeat to Gilbraltar's Lincoln Red Imps. Some more headline gold, please... pic.twitter.com/RUV4p5Mbw6
-- Simon Peach (@SimonPeach) July 12, 2016
And it meant that it took precisely 47 minutes before the first calls for Rodgers' sacking began.
-- Ronnie Esplin (@RonnieEsplin) July 12, 2016
Brendan Rodgers out! Celtic losing to Lincoln Red Imps? Steve Evans best keep his dairy free!
-- Mark Wilson (@MarkWilsonRadio) July 12, 2016
Optimism and goodwill towards Brendan Rodgers Celtic reign lasting about 47 minutes. #tremendous
-- GMcKeown (@GerMcK1976) July 12, 2016
Lincoln Red Imps fans singing 'sacked in the morning' to Brendan Rodgers is an early contender for highlight of the season.. ???
-- Footy Accumulators (@FootyAccums) July 12, 2016
At least the result gave England fans a brand new straw to clutch at.
If Celtic end up losing to a team from Gibraltar, does that make England losing to Iceland less bad?
-- Joe (@AeternoUK) July 12, 2016
England losing to Iceland can be topped today, if Celtic continue to be their amazing selves and lose to a semi-pro Gibraltan team.
-- Gregor Scott (@thisisgregor) July 12, 2016
You could get the population of Gibraltar into Celtic Park and still have more than half the seats to fill. Iceland are Giants in comparison
-- Michael Hortin (@michaelhortin) July 12, 2016
Surely they'll turn things around in the second leg. Won't they?