We've seen many well-meaning Twitter campaigns over the years, but perhaps none have been so spectacularly misjudged as Barcelona's attempts to support Lionel Messi.
The striker was sentenced on Wednesday to 21 months in jail after a Barcelona court found him and his father Jorge guilty of three counts of defrauding the tax department to the tune of 4.1 million euro (£3.5 million).
He's not expected to actually serve any jail time - and both intend to appeal - but nonetheless Barca clearly feel the 29-year-old, worth a reported 200 million euro, is in need of all our support.
-- FC Barcelona (@FCBarcelona) July 9, 2016
No doubt Barca were expecting lots of tweets like this one.
-- Leo Messi (@messi10stats) July 9, 2016
But if they were, they've clearly never been on Twitter before.
And this wasn't just the usual mickey-taking you expect on social media - people were angry about it. Really angry.
Really sorry but WHY are we being asked to claim #WeAreAllLeoMessi? Withholding EUR4M isn't something I can feel sorry for.
-- View from Gorgie (@ViewfromGorgie) July 9, 2016
-- Manuel (@Binger05) July 9, 2016
-- Footybedsheets (@_shireenahmed_) July 9, 2016
There are no words. This is utterly horrendous. pic.twitter.com/bfIR2dNY1A
-- Tim Stillman (@Stillberto) July 9, 2016
I, too, earn an absurd amount of millions and yet felt compelled to defraud the country who gave me my livelihood. #WeAreAllLeoMessi
-- Milanista Esq. (@LaDiavolina) July 9, 2016
-- Your Man (@BabboPieta) July 9, 2016
Some even wondered whether it might do him more harm than good.
Had thought Messi's tax crimes wouldn't hurt his overall popularity with fans. But this nonsense may mean otherwise. https://t.co/t89GaweH8m
-- Grant Wahl (@GrantWahl) July 9, 2016
But of course, there were plenty of lolz too.
-- christopher heard (@rednblue4life) July 9, 2016
-- darren smith (@darrens69658366) July 9, 2016
Sorry Leo. You're on your own with this one.