If you want to know just how much Iceland's run to the Euro 2016 quarter-final's captured the imagination of the nation, this statistic should do the job.
As revealed by Uefa at its end-of-tournament debrief in Paris - ahead of the final on Sunday, as Iceland took on England in the last 16, the match had a 99.8% share of the TV audience in the country.
-- Simon Peach (@SimonPeach) July 8, 2016
Yes, that means only 298 people were watching something else on TV during the nation's biggest ever international win as they humiliated England 2-1.
As for what those 298 people were watching, well, that remains a mystery.
-- Rob Harris (@RobHarris) July 8, 2016
Ironically, by the end of the game, only 298 people in England were still watching.
That's not an official Uefa stat, but it feels about right.