Andy Murray beat Nick Kyrgios in straight sets today, entering the quarter-finals of Wimbledon without having lost a single set.
Murray looked in good shape for his 7-5 6-1 6-4 victory, but lots of the audience weren't actually focusing on the tennis.
Instead, a man dressed as a strawberry took attention away from the match.
A spectator taking strawberries and cream to a whole new level at Murray's Wimbledon match. pic.twitter.com/UidOVSeJwx
-- Shaysaurus (@shimmichanga) July 4, 2016
Trying to concentrate one the match but all I keep seeing is a man dressed up as a strawberry #Wimbledon
-- Abigail Sui (@girlsonlinejour) July 4, 2016
-- Simon Jenkins (@simonjenkins09) July 4, 2016
Murray and Kyrgios held their serves to 5-5 in the first set, and it looked like it would be a tight run match.
However, after Murray won the first set 7-5, Australia's Kyrgios seemed to lose all concentration and quite a lot of patience, and Murray stormed to victory, easily taking the last two sets.
At one point in the third set, 15th seed Kyrgios didn't even sit down during the change of ends, hanging around the end of the court as if he was waiting to lose to match.
#Kyrgios is showing the same level of effort as the England football team here.
-- Sartorial thug (@SartorialThug) July 4, 2016
Kyrgios has the look of someone who wants burger and chips for dinner. That could actually just be me though
-- Ros S (@rfsatar) July 4, 2016
The match's ending looked inevitable as Murray cruised towards victory and Kyrgios got more frustrated, leaving viewers able to follow Wimbledon's strawberry man more closely.
-- sister bliss (@thesisterbliss) July 4, 2016
The guy in the strawberry costume has absolutely bossed the fancy dress #Wimbledon
-- Melly31 (@WillMelrose) July 4, 2016
Oh, to get inside the mind of the man who thought coming as a strawberry to Murray v Kyrgios was the height of wacky hilarity #Wimbledon
-- Andrew Ewart (@AndrewJEwart) July 4, 2016
It turns out that strawberry man started off the match sitting next to a blonde woman.
But half way through the match one Twitter user noticed she had been missing for quite some time.
Wimbledon strawberry man has been waiting for his friend to come back for about 20 mins now. She's done a runner pal pic.twitter.com/RzeULQvOyG
-- Kingsley Chapman (@kingsleychapman) July 4, 2016
Maybe she was embarrassed by her neighbour's new found fame?
The man dressed as a strawberry at Wimbledon is my hero ????
-- Victoria Elizabeth (@yesitsvicki) July 4, 2016
The guy at Wimbledon dressed as a strawberry is my spirit animal
-- Rach ? (@Raachel_s) July 4, 2016
Don't worry though strawberry man, tonight you were the internet's hero.