So Viktor Troicki is all over the news. And it's not because he lost to Spain's Albert Ramos-Vinolas in five-sets.
The Serbian joined Wimbledon's hall of shame with an angry rant on Thursday after losing it when Italian chair umpire Damiano Torella overruled a line call that led to match point in the second round.
The world number 27 lost his cool, screaming twice on Court 17, before imploring Torella to look at the ball, that he claimed had no chalk residue, in his mind proving Ramos-Vinolas' shot was long.
Branding Torella "the worst ever umpire in the world", Troicki then surrendered the match on the very next point, before resuming his extreme tantrum.
After bellowing "What are you doing?" six times, he exclaimed "Bull****" before storming off court.
Troicki's protracted protestations all started with two visceral screams in immediate reaction to the overruled call. He then grabbed the ball and stormed to the umpire's chair.
-- PA Sport (@pasport) June 30, 2016
"No white, look at it!" shouted Troicki. "Come on please, look at it, once, once! Look at it."
His tantrum might remind you of these five really famous previous Wimbledon bust-ups.
1. John McEnroe, 1981
McEnroe helped to establish the tempestuous tantrum culture in the 1970s and 1980s when a list of larger-than-life stars battled it out to be number one.
The brash American's outburst at umpire Ted James during his first-round match in 1981 remains an indelible part of Wimbledon history.
"You cannot be serious!" screeched McEnroe in one of the sport's most famous and easily recognised quotations.
"You guys are the pits of the world!"
2. Jeff Tarango, 1995
American Tarango blew his top over a disputed line call during his Court 13 match against Austrian unknown Alexander Mronz.
Berated by the crowd for contesting the call, Tarango earned a warning from referee Bruno Rebeuh for telling courtside spectators to "shut up".
Rather than quietly getting back to the matter in hand, Tarango proceeded to highlight Rebeuh's alleged impartiality with such panache and vigour that he was promptly docked a point.
Tarango duly picked up his kit bag before flouncing off court - pursued by his wife Benedicte, fresh from slapping Rebeuh around the face. He was banned from the following year's Wimbledon as punishment.
3. Damir Dokic, 2000
The outspoken father of Jelena Dokic was escorted off the All England Club grounds after deliberately smashing a British journalist's mobile phone.
The incident occurred on the media balcony overlooking a number of the courts, and Damir Dokic spoke to police before leaving in the company of two officers, carrying a flag of St George and brandishing a credit card, having offered to pay for a replacement handset.
4. Anna Smashnova, 2000
Israeli Smashnova flipped during her match on an outside court when she responded to a section of persistently talkative supporters by wellying a ball into the crowd.
In the same year, Court One lingerers got more than they bargained for after watching the Williams sisters win a doubles match against Anna Kournikova and Natasha Zvereva - the Belarusian gave the crowd an impromptu two-fingered salute as she walked off to the dressing rooms.
5. Greg Rusedski, 2003
The British player blew his top in such outrageous fashion during his clash with Andy Roddick that it even prompted McEnroe to disapprove.
"It was unnecessary," said McEnroe. "It was an embarrassing way for him to walk off the court."
Rusedski gave up a point after hearing an out call made by a fan in the crowd rather than umpire Lars Graff, who refused to replay the point.
The British number two's subsequent X-rated rant was clearly picked up by a courtside microphone and relayed live via the BBC into more than a million front rooms.