If you've seen nothing else of Euro 2016, you've probably seen the video of Germany coach Joachim Low shoving his hand down his trousers and having a good old sniff.
Well, he's seen it too - and he's clearly a bit embarrassed.
-- Balls to Cancer (@Ballstocancer) June 12, 2016
The incident occurred during Germany's 2-0 win over Ukraine - it was captured on camera and the clip became a sensation.
In comments reported by the Guardian, Low said: "I saw the pictures as well and obviously sometimes you do things subconsciously. It happened and I am sorry.
"It was adrenaline and concentration. I will try to behave differently in the future."
In fact the cameras have never been kind to poor Jogi, capturing him at some very unfortunate moments throughout his career.
It's clearly not an issue within the Germany camp though, judging by this comment from Lukas Podolski.
An actual quote from Lukas Podolski what a time to be alive pic.twitter.com/cYlr0mLXPz
-- Eve (@sayerseve) June 15, 2016