Formula E chief executive Alejandro Agag said Felipe Massa would be "absolutely welcome" to make the move to the championship from Formula One
The Brazilian recently named Formula E among his possible future destinations, with his Williams contract expiring at the end of this year.
Agag said the interest of drivers such as Massa is a clear sign of the progress being made by Formula E, which is coming towards the end of its second season.
"I haven't spoken to Felipe about it," Agag told Omnisport. "[But I've seen] the quotes from Felipe saying 'why not Formula E'.
"He would absolutely be welcome here. He's a great driver, we like drivers like that. It's up to the teams to choose the drivers, but I don't think he would have any problem finding a seat, but he has a very good career in Formula One.
"I have no problem with drivers coming to me after Formula One. On the contrary, I think it's fantastic. Formula One is the pinnacle of motorsport and we don't pretend to compete with Formula One.
"Obviously the salaries, the impact of Formula One is huge, but we like it a lot when drivers like Felipe Massa say: 'Maybe we will go to Formula E'.
"This is a sign that the championship has become a very, very good option for drivers and we think more will be coming this way."
Agag confirmed that Hong Kong will host a Formula E race for the first time in the 2017 season, while talks are ongoing with a view to bringing the championship to New York.
"We've been having some good discussions and I think there is very good potential," Agag told Omnisport.
"New York is a city that is committed to the environment, they want to be a cleaner city and they want to promote the use of electric cars in New York.
"This is very close to what we want to achieve and we want to be in the main cities of the world - and New York is one of them. We hope to have good news about New York soon but, as yet, it is not confirmed.
"Hong Kong we can confirm - we are going to race in Hong Kong, which is great news, this is a very good addition for the championship.
"The race will take place on October 9 in the streets of central Hong Kong, which I think is going to be a huge event.
"We are getting better and better events. We've raced in the streets of Paris - it was an incredible event - we raced in the streets of Berlin. We're going to race in the streets of Hong Kong, so this is really what Formula E is about - taking the electric cars to the streets to convince the people to buy their own electric cars."