They are the highest ranked side in the tournament, are among the favourites to lift the trophy and possess millions of pounds worth of talent but Belgium aren't making fans among the neutrals.
The Red Devils got their Euro 2016 campaign under way with a 2-0 defeat against Italy as Sunderland winger Emanuele Giaccherini and Southampton striker Graziano Pelle both found the net.
Belgium's star-studded side failed to break down a dogged Italian defence and will have to improve a lot to be taken seriously as a challenger to the likes of France, Germany and Spain.
Has there been a more over rated team than Belgium? I just don't get the hype, or FIFA ranking. #EURO2016
-- Sean Taylor (@seantaylorpress) June 13, 2016
Belgium are probably the most overrated team in word football. Asides from 14 year old FIFA players, does anyone rate them? #EURO2016
-- Joel Bailey (@Bailey_Joel) June 13, 2016
With the talent of Eden Hazard, Kevin de Bruyne and Romelu Lukaku in their ranks, Belgium's team are known as the 'Golden Generation'. And people were quick to compare them to England's very own 'Golden Generation' that did not live up to expectations.
Called it for some time. Belgium have such a look of England around 2006. All the players but wilt under the pressure of 'golden generation'
-- Jack Allen (@jackreubenallen) June 13, 2016
-- Dan Coupe (@DanielCoupe) June 13, 2016
Belgium manager Marc Wilmots received most of the blame.
Belgium's star-studded team is being held back by Wilmots. So frustrating to watch - knowing how much talent they have in their squad. #BEL
-- Daniel Lee (@DanieI_Lee) June 13, 2016
Under Marc Wilmots, Belgium probably will never ever achieve anything. That guy doesn't even know what to do with this Golden Generation.
-- Alfin Fauzi Malik (@alfinFmalik) June 13, 2016
This game has been all about the two coaches. Wilmots clueless, Conte flawless.
-- #CRO (@abdulelakrat) June 13, 2016
Things weren't helped by Belgium falling behind to a goal from a player who struggled to make an impact at Sunderland.
-- UEFA EURO 2016 (@UEFAEURO) June 13, 2016
How good can Italy be if Giaccherini gets a game for them, but not us! pic.twitter.com/g43igwRqES
-- ALS: SAFC FANZINE (@ALS_Fanzine) June 13, 2016
If you told me before this game started that Italy would be beating Belgium at halftime with a goal by Giaccherini I would've slapped you
-- ray (@rayhombre) June 13, 2016
But while Italy celebrate, Belgium turn their attention to the Republic of Ireland on Saturday - when another defeat isn't an option.