They are the highest ranked side in the tournament, are among the favourites to lift the trophy and possess millions of pounds worth of talent but Belgium aren't making fans among the neutrals.
The Red Devils got their Euro 2016 campaign under way with a 2-0 defeat against Italy as Sunderland winger Emanuele Giaccherini and Southampton striker Graziano Pelle both found the net.
Belgium's star-studded side failed to break down a dogged Italian defence and will have to improve a lot to be taken seriously as a challenger to the likes of France, Germany and Spain.
With the talent of Eden Hazard, Kevin de Bruyne and Romelu Lukaku in their ranks, Belgium's team are known as the 'Golden Generation'. And people were quick to compare them to England's very own 'Golden Generation' that did not live up to expectations.
Belgium manager Marc Wilmots received most of the blame.
Things weren't helped by Belgium falling behind to a goal from a player who struggled to make an impact at Sunderland.
But while Italy celebrate, Belgium turn their attention to the Republic of Ireland on Saturday - when another defeat isn't an option.