Liverpool fans were feeling humourless after watching their side throw away a half-time lead to lose the Europa League final 3-1.
So was Twitter. It was really humourless.
Sevilla captain Coke struck twice after Kevin Gameiro's equaliser and that was apparently the cue for everyone on Twitter to stink out the place with the type of gags that not even your dad would be proud of.
Brilliant, brilliant goal. There may be a sharp decline in Coke sales in Liverpool.
-- Darren Norris (@Denmania) May 18, 2016
WE JUST CONCEDED TO A CAN OF COKE REALLY LIVERPOOL?!?!?
-- CREED (@Gamer_CreedYT) May 18, 2016
Can't beat the real thing.
-- Captain Kidd (@kidd_kong78) May 18, 2016
Feeling abit thirsty .. Might go and get a Coke
-- Everton FC 1878 (@Efccol) May 18, 2016
Twitter just couldn't help itself.
If the Coke goal wins it a lot of Liverpool fans will turn to pepsi
-- =Neil= (@TheNeilesh) May 18, 2016
That was a brilliant goal. Fanta passed it to Sprite teeing up Coke to finish a stunning team goal.
-- Football Jokes (@LaughingFooty) May 18, 2016
The thing is, they probably weren't even the worst of it.
When Gameiro equalised 17 seconds after half-time - Daniel Sturridge had hit a dreamy goal to go ahead - this got trotted out not once, but twice.
Gameiro, more like Gameonyo
-- S. (@lmaosimon) May 18, 2016
Gameiro more like Gameonro
-- lil chano from 79th (@cameronTDE) May 18, 2016
The jokes got so bad people felt the need to step in.
These Coke jokes are so unfunny and cringe
-- Benj (@BeingBolasie) May 18, 2016
Others started playing along with bad gags of their own...and they sort of got better for it.
Haha! Holidays are coming!!! Get it? Coke... And people will have holidays soon
-- Tim (@CookPassTim) May 18, 2016
This did the rounds.
Liverpool's defence trying to stop Coke in this second half pic.twitter.com/hGqLCgFX9w
-- The Peoples Person (@PeoplesPerson_) May 18, 2016
There were some good moments and when Sturridge smashed in his opener, a curling effort with the outside of his boot, Reds fans were unanimous in their joy.
-- 8bit-Football.com (@8bitfootball) May 18, 2016
Sturridge's goal made me spill fanta in my food????
-- RÉY (@saraynapope) May 18, 2016
Ludicrous finish from Sturridge... ?
-- HLTCO (@HLTCO) May 18, 2016
-- Onefootball (@Onefootball) May 18, 2016
-- J&R (@MehdiOuchen) May 18, 2016
Sturridge's goal at least served to show that England have a man in form and ready to score goals on the big stage.
Class finish from Sturridge, let's hope he can replicate that for England #Euro2016
-- Bids BVB (@Bigtrees1973) May 18, 2016
I've see many a predicted England team for the Euros and not many have Sturridge in. He's quality. Should start.
-- Steve Milner (@SteveThePostman) May 18, 2016
Liverpool fans are probably not thinking about Euro 2016 just now though.