Leeds Rhinos are not enduring a crisis, according to chief executive Gary Hetherington.
The Rhinos won an unprecedented treble last season but have been unable to maintain that form this term, with just two wins in their last eight in all competitions.
Successive defeats to Huddersfield Giants have left the defending champions bottom of the Super League and out of the Challenge Cup.
However, the Rhinos chief remains adamant the atmosphere at the club is positive and is targeting a place in the Super 8s.
"I know like me, the players and coaching staff and indeed everyone connected with the Rhinos you are desperately disappointed to the see the team out of this year's Challenge Cup and at the foot of the Super League table," Hetherington wrote in an open letter to supporters.
"Most clubs in this situation would be in crisis with low morale, a blame culture and a frenzy to make wholesale changes. But that's not the case here.
"Don't get me wrong, we are hurting very badly and I see it every day with the players and coaching staff at training and all our staff at Headingley, but we know the reasons for our plight and no one could have envisaged what has happened over the past few months.
"And so I find myself surrounded not by pessimists but by an incredibly energised and positive group of players, coaches and staff who are all working incredibly hard to achieve new and different goals.
"Our first and most immediate goal is to climb the Super League table and then make the top eight by round 23."
Leeds sit five points adrift of eighth-placed Castleford Tigers, who they face on Thursday evening.