The Team GB kit for the 2016 Olympics has been unveiled, fusing traditional British flag colours of red, white and blue with a specially-created coat of arms.
While there have been many giving it the virtual thumbs up, some people have questioned the use of the heraldic imagery, commissioned by Adidas and created by The College Of Arms.
And they can't help think they've seen it before...
What the hell is with the Charlie's Angels silhouette on the new Team GB Olympic Kit????#sackthedesigner
-- The Humps (@humps74) April 27, 2016
-- Ian Bramhall (@Onderwagon) April 27, 2016
Even those who can't see the Charlie's Angel reference are questioning the design.
Would absolutely love the new Team GB Olympics kit if only it didn't have that massive daft squiggle over the front of it
-- Laura McDonnell (@L_McDonnell) April 27, 2016
-- Andrew Moir (@CoachMoir) April 27, 2016
What gives with that crest silhouette thing on the GB olympic kit? IMHO, the designer has been thinking too hard.
-- Ghostie (@ghostieguitar) April 27, 2016
And people are feeling sorry for the unicorn which normally sits on the right-hand side of British crests.
-- Leo Plaster (@LeoandtheLion) April 27, 2016
Not liking the Team GB kit. Think it's the messy motif across the flag, closer to a Queen album cover than the crest. Where is the unicorn?
-- mike (@mike_the_spike) April 27, 2016
Meanwhile the right unicorn has been usurped by ANOTHER lion on the new-look TeamGB kit.
-- Alton Street (@AltonStreet) April 27, 2016
Or just plain don't like it...
Wow, I'm amazed that Adidas agreed to put their name on the new Team GB Olympic kit. It's truly horrendous. Is everyone in sport on drugs?
-- Jamie (@jamie_and_bikes) April 27, 2016
Not sure about Team GB kit. Looks like 5 year old let loose with crayons #100DaysToGo
-- Sonja McLaughlan (@Sonjamclaughlan) April 27, 2016
Not convinced by Team GB's Olympic kit design.... thoughts? pic.twitter.com/AoqKiMLvJ7
-- Martin Cross (@MartinXRugby) April 27, 2016
But there are plenty of people handing out gold medals for the design.
new GB kit is decent, original design??
-- Sam Johnson (@firemansam96) April 27, 2016
-- Chris Kay (@Chriskthrow) April 27, 2016
We say, if the team is in winning form like in London 2012, the kit design will be at the back of our mind.