Meltdowns took place all over the world earlier this week when Conor McGregor announced he was retiring from the UFC. The bookies reckoned there was more chance of him joining the WWE than returning to the octagon.
But McGregor was playing us all. It seems like it was all a ploy to promote his next fight against Nate Diaz, done so that he could sit out a lot of the promo directly before the fight and focus on training. Or that's what a very long Facebook post would suggest.
"I can not dance for you this time. It is time for the other monkeys to dance. I've danced us all the way here. Nate's little mush head looks good up on that stage these days. Stuff him in front of the camera for it."
The Notorious seemed to blame his loss against Nate Diaz, who he moved up a few weight classes to fight, on distractions that led to "incorrect fight preparation".
"There comes a time when you need to stop handing out flyers and get back to the damn shop," he wrote. "50 world tours, 200 press conferences, 1 million interviews, 2 million photo shoots, and at the end of it all I'm left looking down the barrel of a lens, staring defeat in the face, thinking of nothing but my incorrect fight preparation. And the many distractions that led to this.
"It is time to go back and live the life that got me this life."
McGregor's main beef appears to be with UFC itself. Dana White and his organisation have profited massively from McGregor over recent months. The Irishman has been the biggest thing to happen to MMA since Rampage Jackson, and it appears he just wants to drill home that "some leeway where I can just train and focus" is necessary for him to continue being the best.
"There had been 10 million dollars allocated for the promotion of this event is what they told me. So as a gesture of good will, I went and not only saved that 10 million dollars in promotion money, I then went and tripled it for them. And all with one tweet," he wrote on announcing his "retirement" over Twitter.
"I'm doing what I need for me now. It is time to be selfish with my training again. It is the only way. I feel the $400million I have generated for the company in my last three events, all inside 8 months, is enough to get me this slight leeway. I am still ready to go for UFC 200.
"For USADA and for the UFC and my contract stipulations - I AM NOT RETIRED."
One thing is abundantly clear here. The WWE has missed out on an excellent entertainer.