LA Rams looking to boost international brand


Stan Kroenke hopes to take the LA Rams and the NFL beyond the US and the UK, according to the franchise's chief operation officer Kevin Demoff.

NFL teams have been playing International Series games at Wembley Stadium, London, since 2007, but Kroenke is now looking at the Asian market.

The Rams are returning to Los Angeles for the 2016 season after 21 years in St Louis as Kroenke hopes to promote the franchise globally, alongside Arsenal and his Denver NBA and NHL teams.

"I think in Stan's vision, Los Angeles and London are on-par as world class cities, and you can link those opportunities with the Denver opportunities for an international platform," Demoff told the Guardian.

"That was the thought with Los Angeles."

With a temporary home stadium at the Los Angeles Coliseum, the Rams are required to play overseas games in each of the next three seasons, and they've already agreed to visit China in 2018.

"We don't want to play games in just London; we want to explore the Asian opportunity," Demoff added.

"We want to grow the brand internationally. I think there's an opportunity to grow the Rams brand and I think the league wants to grow their brand in that market."

As well as further games in London, and the Rams' trip to China, the NFL have also lined up a game in Mexico City for later this year.