Dylan Hartley was clearly unimpressed when asked if he must lead by example in his new role as England captain at the Six Nations launch on Wednesday.
The hooker was this week confirmed as skipper in a new era under Eddie Jones, who opted to look beyond previous captain Chris Robshaw.
Hartley was a somewhat controversial appointment given his poor disciplinary record, but the 29-year-old is determined to prove he can be an inspirational leader.
"Of course. Everyone else got to talk about their team, but we get to talk about me!" said Hartley.
"If we want to go down that line, it's there to see, it's in the press, we all know about it. For me, I want to do my best. I want to win.
"I want to do well for the shirt. And for me, that's playing well and leading by example.
"The foundations are there - we've got a good core group, we've got experience, we've got young fellas coming through.
"The disappointment from the World Cup, we want to put right. We've got a motivated group of players. We're just hugely excited by the challenge ahead."
England start their Six Nations campaign against Scotland at Murrayfield on February 6.