Sports shoe company New Balance has announced its support for President-elect Donald Trump so people have started chucking out their trainers in protest.
The vice president of the company told the Wall Street Journal: "The Obama admin turned a deaf ear to us and frankly with Pres-Elect Trump, we feel things are going to move in the right direction."
Unfortunately for New Balance, this was not a smart move. The backlash has been powerful.
-- Jon Targaryen (@tbrooks__) November 10, 2016
That's right. Support Trump? Your produce is going in the bin - at least this is the stance many have taken.
-- Gildan King (@jaredgreenberg3) November 10, 2016
For some, throwing the shoes out just wasn't enough.
-- Jean Ralphio (@MMArtinitus) November 10, 2016
-- #calexit (@milftears) November 10, 2016
You're probably wondering why New Balance feels Trump's election win is a "move in the right direction". Well, it's speculated that it's all about the Trans-Pacific Partnership (TPP). The TPP is a trade deal between 12 countries which seeks to lower tariffs and encourage growth through trade in and out of the US - and it was backed by the Obama administration.
The company has long been opposed to the TPP due to fears it poses a threat to US footwear production, as it wishes to make footwear with parts 100% from the US but fears the deal will lower the cost of parts being imported from foreign countries.
It is thus Trump's opposition to the TPP, which may mean the deal is never passed, which makes him an attractive option - to this American trainer company at least.
New Balance certainly has changed its tune though. Back in 2012 it made these personalised shoes just for president Barack Obama - take a look.