New Balance announced its support for Donald Trump, so people are burning their shoes

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Sports shoe company New Balance has announced its support for President-elect Donald Trump so people have started chucking out their trainers in protest.

The vice president of the company told the Wall Street Journal: "The Obama admin turned a deaf ear to us and frankly with Pres-Elect Trump, we feel things are going to move in the right direction."

Unfortunately for New Balance, this was not a smart move. The backlash has been powerful.

That's right. Support Trump? Your produce is going in the bin - at least this is the stance many have taken.

For some, throwing the shoes out just wasn't enough.

You're probably wondering why New Balance feels Trump's election win is a "move in the right direction". Well, it's speculated that it's all about the Trans-Pacific Partnership (TPP). The TPP is a trade deal between 12 countries which seeks to lower tariffs and encourage growth through trade in and out of the US - and it was backed by the Obama administration.

President Barack Obama and Singapore's Prime Minister Lee Hsien Loong hold a joint news conference at the White House
Barack Obama met with foreign leaders in the Pacific such as Singapore's prime minister Lee Hsien Loong to discuss the deal (J Scott Applewhite/AP)

The company has long been opposed to the TPP due to fears it poses a threat to US footwear production, as it wishes to make footwear with parts 100% from the US but fears the deal will lower the cost of parts being imported from foreign countries.

It is thus Trump's opposition to the TPP, which may mean the deal is never passed, which makes him an attractive option - to this American trainer company at least.

Trump speaking
Trump has called the TPP a "death blow" to American manufacturers (Evan Vucci/AP)

New Balance certainly has changed its tune though. Back in 2012 it made these personalised shoes just for president Barack Obama - take a look.

Barack Obama personalised shoes
The special pair of shoes was made for the president to underscore the company's production in Maine, where it employs 900 workers (AP/New Balance)