It is no secret that reality TV is everywhere, increasingly taking over our TV and internet habits.
With programmes such as Love Island, TOWIE and Keeping Up With The Kardashians growing in popularity, it's hardly surprising a survey from the Open University (OU) has revealed that girls aged 16-25 are seven times more likely to follow a reality star on social media than they are the country's leading political woman, Theresa May.
In response to its findings, the OU is calling for the nation to give its social channels a revamp and apply the recommended five-a-day health principle to its social media diets by exploring at least five political and educational outlets.
The poll uncovered that almost half of us would much rather choose to spend our time following celebrities, memes and brands over more intellectual and informative accounts.
As a population we are more fitness-obsessed than we once were, with the OU finding that more than four in five people are making a conscious effort to look after their physical wellbeing, yet under a third think about what they are feeding their minds via their online diets.
Social media expert Geoff Desreumaux, founder of WeRSM (We Are Social Media), is trying to identify how the nation could be spending its time more productively across social media.
He recommends changing your social channels every few months and giving them a makeover. He says: "It helps me to keep one step ahead both personally and professionally, I hope it does the same for others too."