Mike Ashley, the majority shareholder of beleaguered Sports Direct, was spotted by journalists removing a large amount of cash from his pocket during a tour of the company's warehouse on Wednesday.
He emptied the £50 notes on to a table during a search as he entered the building. When questioned by the melee of journalists about the cash, he said: "Yes, I've just been to the casino... No, don't please write that."
Attention has been drawn to the incident on social media, as it appears to juxtapose with low levels of pay for which his company has been criticised.
Others, though, have come to the billionaire's defence.