A man has died after being swept out to sea while at the beach with his family.
The man was with a woman and a two-year-old child when they got into trouble off Fistral Beach on the north west coast of Cornwall.
Lifeguards managed to rescue all three people but the man died in hospital, the Maritime and Coastguard Agency said.
The coastguard rushed to the scene after being alerted by a 999 call yesterday at 5.20pm.
A spokesman said: " RNLI lifeguards rescued a woman using their jetski and a man and two- year-old child were recovered from the sea by an RNLI lifeboat.
"The child and man were taken to hospital by the Coastguard helicopter and the helimed helicopter. The man, sadly, has since died in hospital."
The conditions were treacherous according to the coastguard at Falmouth, who said the region was hit by 13ft waves and 10ft breaking waves.
The spokesman said the rescue had involved a "significant response" team including helicopters, lifeboats and police.