BitTorrent may be widely recognised as the place to go to find and bootleg that new album you're too cheap to buy, but the company's latest initiative might help re-brand it as something else completely.
The Discovery Fund is a new venture which pledges up to $100,000 (£76,500) of support to aspiring artists, musicians, filmmakers and designers hoping for their work to get discovered.
"Over the next year, BitTorrent aims to partner with 25 creators by providing cash grants and promotional support to build impactful releases and discover new fans," the company said in a blog post.
Anyone with a finished project can apply for the funding and 25 lucky creatives will be able to use the money for marketing and distribution purposes.
The idea came about after asking independent artists the biggest challenges they're facing right now, with 59% saying "getting their work discovered" is their main obstacle, followed by fan outreach.
"We've worked with some of the most bold and talented artists today and are looking to incubate the world's next wave of awesome, straight-up brave storytellers and outside voices."
If you think that could be you, there's no harm in applying.