Shadow chancellor John McDonnell has lashed out at opponents of Jeremy Corbyn, accusing them of trying to "destroy" the Labour Party in order to get rid of their leader.
Speaking on the BBC's The Andrew Marr Show, McDonnell made a desperate plea to Labour supporters to unite.
But he didn't just say it to Marr, he decided to say it to viewers directly by talking straight into the camera.
-- Andy Thornley (@scouser_andy) July 24, 2016
And it really freaked them out.
This John McDonnell direct to camera address is bizarre #marr
-- Barry Collins (@bazzacollins) July 24, 2016
John McDonnell looking to the camera is the worst thing ever. #Marr
-- Tom Markham (@therealfargus) July 24, 2016
Will have actual nightmares about John McDonnell's straight down the camera routine #Marr
-- Peter Clelland (@PeterClelland) July 24, 2016
Many thought it just made the whole messy Labour situation even more a joke.
John McDonnell talks straight to camera warning us a small group of people is trying to destroy the Labour Party. House of Cards stuff #Marr
-- Evelyn Blue (@evelyn_blue__) July 24, 2016
Jesus....John McDonnell now talking straight to camera. This whole story is beyond parody. #marrshow
-- david ross (@dfr10) July 24, 2016
Omg is John McDonnell looking at the camera, making a plea and almost crying? Is this what Labour has come to? #Marr
-- Charl Woods (@charlywoodsy) July 24, 2016
While others thought of some actual jokes for it.
"You were the tall brunette on the Bakerloo line at 8.03, we couldn't stop looking at each other, please call me" pic.twitter.com/Ab5d0sJm3f
-- Marie Le Conte (@youngvulgarian) July 24, 2016
John McDonnell talking to camera made comedy X Factor auditions seem watchable
-- Jake Ryan (@JRyan86) July 24, 2016
McDonnell asked that critics confront him and Corbyn directly, not "pick on" staff who were not in a position to defend themselves.
When he next checks his mentions on Twitter, he'll have at least some evidence that the people have listened.