Days are no longer by the number of hours you're awake, but by the number of Pokemon you catch - welcome to July 2016 and the world of Pokemon Go.
The mobile game that has taken over every country it has been released in may have only been around a week, but it is already producing social and personal moments that are unique to say the least.
Not only that, but players are being confronted with surreal dilemmas and choices that really, only other players will understand.
Such as the urge to incubate those eggs, but that would involve actual effort.
when ur roommate needs to charge their car battery and also knows u have pokemon eggs to incubate pic.twitter.com/eAFdm9QCgA
-- nathan (@ayitspnayo) July 18, 2016
-- saltyboi (@JoshTSalter) July 14, 2016
I'm in horrible traffic... But it's awesome because I'm going slow enough to incubate my Pokémon eggs ?
-- Casey (@FaZeSwan) July 15, 2016
My dad just thanked me for walking the dog a lot more recently. Little does he know, I'm just trying to incubate my Pokemon eggs.
-- Sarah Dempsey (@SarahDempzen) July 18, 2016
when ur at the airport but those pokemon eggs are not gonna incubate themselves pic.twitter.com/iKmJp0orPw
-- andrea (@bloomyeon) July 17, 2016
-- Nick Silversides (@CaptSkyRocket) July 17, 2016
i just walked 5.0 kilometres to hatch my pokemon egg..... GUESS WHAT WAS IN THE EGG!!! A RATTATA.
DO YALL KNOW ANY GOOD EXTERMINATORS
-- larri ? (@LARRAYOX) July 15, 2016
Or you like the look of an area, but before you move there, you need to check one important thing.
REALTOR: It's a great neighborhood. Wonderful schools-
ME: And the Pokemon?
REALTOR: .... sigh. Mostly Pidgeys
ME: I think I've seen enough.
-- Jake Goldman (@TheDragoEffect) July 16, 2016
Sometimes the power of the Gym can also go to your head.
As leader of the Big Ben Pokemon Go gym I declare brexit to be canceled pic.twitter.com/DSh0Z1PJ1E
-- Evan Edinger (@EvanEdinger) July 18, 2016
But keeping any power in your phone's battery is also an issue.
When you got to find that rare Pokémon. pic.twitter.com/c7ZAFgVmHU
-- You Had One Job (@_youhadonejob1) July 18, 2016
Some have been having fun with the renaming feature, with attention being paid to celebrities as well as to certain footballers who changed their minds about staying with certain clubs.
'Caught myself a Fabian Delph on Pokemon Go' pic.twitter.com/H8MKFw5vY5
-- TheSPORTbible (@TSBible) July 18, 2016
-- Art of Darkness (@UmairJved) July 18, 2016
The pain of the servers going down is too much.
pokemon go has crashed on me so many times today mid rare pokemon capturing. feels bad. pic.twitter.com/punhk4Ej1m
-- peej (@kickthepj) July 17, 2016
But so is the desire to be the very best Trainer there is.
-- Indecisive (@TheEvanDaily) July 7, 2016
Even if those pesky Pokemon do cause problems sometimes.
PLEASE check your hotel rooms!! My toe has to be treated for Zubat bites and that is NOT covered under my insurance. pic.twitter.com/EAfyjfBPB7
-- Thomas Sanders (@ThomasSanders) July 10, 2016
WEEDLE THAT'S NOT YOUR JOINT BRO pic.twitter.com/glnf3IR4EI
-- Shigeru Miyamoto (@RealShigeruM) July 11, 2016
HOLY SHIT LICKITUNG WILL KILL US ALL pic.twitter.com/bHgkghLwGs
-- Amanda (@LootingBroad) July 9, 2016
Thanks Pokemon Go for making me catch a Rhyhorn in a yogurt shop so I'd have to explain to 2 ladies that I wasn't photographing their kids
-- Chris Hardwick (@hardwick) July 12, 2016
Then, finally, there is the attitude Pokermon Go-ers have to those who think being seen playing the game look a bit silly.
-- Gustavo Sorola (@sorola) July 10, 2016
Exactly. Where's your Jynx?!