A lingerie tycoon who introduced sex toys to the UK's high street will receive a CBE at Windsor Castle on Tuesday.
Jacqueline Gold, 55, the chief executive of Ann Summers, will be awarded the honour for her services to entrepreneurship, women in business and social enterprise by Princess Anne who is leading the ceremony.
The mother-of-one who is reportedly the 16th richest women in the country, with an estimated fortune of £250 million, brought the Rampant Rabbit vibrator to Britain.
As well as the chain of shops, which currently employ more than 10,000 people, she launched the Party Plan business where women can buy Ann Summers lingerie and sex toys at events hosted in people's homes.
Learning of her accolade in the New Year's Honours List she said the CBE was the "highlight" of her career and ahead of the ceremony Gold tweeted saying she was "very excited".
Tracey Neville, the 39-year-old head coach of the England Netball team and sister of footballing ace Gary, will pick up an MBE for her services to the sport.
And highly-respected sports broadcaster and Women in Football board member, Jacqueline Oatley, will also receive an MBE.
The first female commentator on Match Of The Day, she has been recognised with the honour for her services to broadcasting and diversity in sport.
Professor John Sumpter of Brunel University, who joined the educational establishment as a lecturer in 1978 and has since led policy-changing research, will receive an OBE for his services to the science of ecotoxicology in the aquatic environment.
Through his research he discovered that chemicals in the contraceptive pill and toiletries which are entering the waterways in the UK are altering the reproductive processes of fish.