If you haven't got yourself a bee hive or purchased some "ceremonial grade" tea from Japan recently we've got news for you - you're off trend.
Amazon has released details of its most popular sale items in the UK this year and there are a few items to raise eyebrows.
According to the online retailer's Summer 2016 Trends Report, UK consumers are embracing new trends with bee keeping chief among those after it saw a 50% sales growth in related products in May.
PureChimp Super Tea, brow gel and the Lego Rey's Speeder toy are also among the most popular items, according to Amazon sales figure while David Bowie's Blackstar album, the Star Wars: The Force Awakens DVD and vintage lightbulbs are among the UK's favourite products of the year so far.
The sales figures might have also settled a few scores in the Batman v Superman debate, after the caped crusader's action figures outsold Superman by 66% after the Dawn Of Justice film hit screens in March.
Healthy eating titles dominated the top 10 print books sold by Amazon, led by Joe Wicks and his Lean In 15 collection of 15-minute meals and workouts.
Recipe books from Mary Berry and Ella Woodward also made the top 10, as well as two colouring books - Millie Marotta's Animal Kingdom and one based on Harry Potter - and Marie Kondo's The Life Changing Magic of Tidying, which has become a bestseller on five continents and earned Kondo a place on Time Magazine's list of the 100 Most Influential People in the World.
The Beatles were one of the top streamed artists on Amazon Prime in a top 10 dominated by British artists including Coldplay, Ed Sheeran, One Direction, Little Mix and David Bowie.
Amazon UK country manager Doug Gurr said: "We now offer more than 150 million products, and this report provides a helpful guide to this year's hottest sellers so far.
"We've seen growing popularity in everything from kitchen gadgets like home-smoking ovens and foodie books, to garden gear like solitary bee hives and pollinating bee logs."