Savvy shoppers force Sainsbury's to end bargain prosecco deal

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A supermarket has been forced to scrap a discount deal on prosecco after shoppers rushed to buy bottles for £2.63 each.

Customers who combined three Sainsbury's deals were able to take advantage of the bargain on the grocer's highly-rated Taste the Difference fizz, which had been on offer at £7.50 a bottle.

Sainsbury's offered a further 25% off for those who bought six bottles, and a third deal in the form of a voucher code gave new online shoppers £18 off if they spent more than £60, bringing the overall price per bottle down to £2.63.

News of the bargain went far and wide on social media after the Money Saving Expert website first alerted its readers.

However, the glee was short-lived after Sainsbury's sent out an email on Tuesday explaining that it was halting the offer because stocks had run low.

Glasses of prosecco
(edwardolive/Thinkstock)

Customers were told those who had ordered online but not received their delivery would now be charged the full £10, with a voucher making up the difference as compensation.

A Sainsbury's spokeswoman said: "Our prosecco offer has been extremely popular and, as with all offers, was subject to availability.

"We understand that some customers may be disappointed so, as a gesture of goodwill, have offered them e-vouchers."

Some users of the Money Saving Expert website threatened to boycott the supermarket after voicing their unhappiness with the compensatory vouchers while others took to social media using the hashtag #proseccogate on Twitter.