A generous businessman has won the hearts of his community after buying the lease for a council car park in his village and making parking free for everyone.
Robert Braddick, of Braddick Leisure Ltd, took over a long lease on Seafield car park in Westward Ho!, north Devon, from Torridge District Council and immediately abolished parking charges on Wednesday.
The 44-year-old said: "I know the car park has been there for 15 years and everybody moans about parking in it and wanting to walk their dogs on the coastal path.
"My business is busy at weekends so I thought I would get it for that. Some people might use it and they might use my business they might not, so what, it is not the end of the world. We are local, people who use it are local, it's good for the community.
"I did it to benefit my business but also to do a nice thing generally."
Robert shared the good news on Facebook.
Robert, who runs bar and restaurant The Pier House near the car park, was met with praise and thanks from his Facebook contacts, as well as on a wider scale when the post went viral.
Beth Leonard wrote: "Fainted that you used the word 'free' - seriously well done Rob. No one ever does anything like that anymore and you can see by all the comments how it's appreciated - thank you."
Simon Scott added: "Love your work, may this good Karma come back ten fold."
Robert, who is the fifth generation working for the 80-year-old family business, said: "I think everybody moans about parking. You usually hear about parking going up but never about a man buying a pay and display car park and giving it away for free."