This is Liberte Chan, the meteorologist on KTLA Morning News, a US TV network broadcasting to southern California. She wore a fabulous little black beaded dress to work on Saturday. Here she is, giving us a twirl.
-- Liberté Chan (@libertechan) May 14, 2016
However, Chan's broadcast was interrupted short as another member of the team offered her a cardigan. An anonymous voice off screen can be heard saying "we're getting a lot of emails. There you go". See the clip in full below.
Chan and her crew read out some of the emails sent in to the channel in a video clip posted on her Facebook page.
One person said: "I'm a regular watcher of KTLA Morning news but Liberte Chan's dress is totally inappropriate... looks like she didn't make it home from a cocktail party last night."
Another complaint reads: "Liberte Chan looks like she stayed out late at a party and came to work in the same dress."
God forbid if any of these people watched This Morning, where Holly and Phil broadcast a whole episode still tipsy from a big night out at the NTAs, and we loved every second of it.
Anyway, back to KTLA Morning News, where women are judged for showing their arms on television. In her Facebook clip, Chan added that the dress was a "back up" and was only worn on screen because the original dress she had planned to wear came up see through under studio lights.
Men and women around the world came to Chan's support on social media, questioning why on earth people were so offended by a pair of arms and a beaded dress and why her crew demanded that she cover up mid-broadcast.
-- tuigim (@Tuigim) May 16, 2016
Honestly I'm kinda glad the @libertechan debacle happened on-air so everyone could see how casually sexist people still are even in LA media
-- Eliot (@EliotETC) May 15, 2016
-- Emily Sears (@tweetemilysears) May 15, 2016
The story had since picked up global attention and pressure is mounting on the network to publicly apologise for the incident.
In a blog post addressing the moment her broadcast went viral she wrote: "For the record, I was not ordered by KTLA to put on the sweater. I was simply playing along with my co-anchor's joke, and if you've ever watched the morning show, you know we poke fun at each other all the time.
"And, also for the record, there is no controversy at KTLA. My bosses did not order me to put on the cardigan, it was a spontaneous moment.. I truly love my job, I like my bosses and enjoy working with my coworkers. Since talking to my team, I want our viewers to know it was never our intention to offend anyone. We are friends on and off the air and if you watch our newscast, you know that.
She added: "More importantly, I hope my viewers were able to plan their Saturday once they heard my forecast and enjoyed the sunny weather after the clouds cleared."