Brandishing a Cornish pasty, Boris Johnson has launched the Brexit roadshow.
The best-known face of the Leave campaign was in Truro for the first outing of their battlebus tour.
But Boris' grip on a pasty is rather ironic - since 1993, the EU has provided a framework that gives legal protection for named regional food products against imitation.
@PA is that a real Cornish pasty as protected by European Protected Geographical Indication ( PGI ) status.
-- Sam A (@sarm66) May 11, 2016
So, if we leave Europe then genuine Cornish pasties could be doomed *shocked face* (FYI, by "genuine" we mean there must be at least 12.5% beef and 25% vegetables inside the pastry - oh, and if it's not crimped, it's not Cornish).
The Cornish Pasty Association said: "In terms of the protected status of the Cornish pasty in the event of Britain leaving the EU, the CPA's understanding is that the EU does have a system where arrangements can be made with countries outside the EU, but the CPA is unable to comment further at this time about the potential outcome".
So apart from a £350m lie on the side of the bus and waving an EU-protected Cornish Pasty, how is bungling Boris Johnson's day going?
-- Kevin Maguire (@Kevin_Maguire) May 11, 2016
@PA What's he going to wave when he gets to Wales? Clark's Pie?
-- Daniel Davies (@DanDaviesDavies) May 11, 2016
It wasn't just pasties that the former London mayor brandished when he plunged into the food and craft market on Lemon Quay, glad-handing somewhat bewildered stall-holders and surrounded by a mob of cameras and reporters.
At one point he also emerged triumphantly from a vegetable stall clutching a large bunch of asparagus.
He declared that even if Britain is outside the European Union, "they will be just as sprouting and just as delicious".