Team GB athletes show off Blue Steel poses at Olympic kit launch


The first official pictures of the Team GB Olympic kit have been unveiled with Britain's top athletes channelling their Zoolander-esque model poses.

Jessica Ennis-Hill is seen posing alongside diver Tom Daley, cyclist Laura Trott and others like something you'd expect to spot in the Ben Stiller film.

In addition to the launch, pictures of Jessica Ennis-Hill holding the Union flag (and with her epic abs on display) have been used to showcase the Stella McCartney and Adidas design across social media.

The kit pairs a flag design with a silhouette styled on a coat of arms.

Adidas UK shared the first image on its Twitter account closely followed by the official Team GB account. The patriotic design was welcomed with the message "Long live the Queen".

The pictures have been shared to mark 100 days to the opening of the Games in Brazil on August 5.

Daley has welcomed the design, saying McCartney has gone "one better" than the London 2012 design.

Cyclist Lizzie Armistead shared a picture on her Twitter account along with the Brownlee brothers - Alistair and Jonny - letting us get a good close up of the design.

Jonny Brownlee later tweeted that it looked "better" on him than his brother.