It seems as though there wasn't a marketing department in the country that wasn't prepared for the Queen's 90th birthday.
The monarch's special day was always going to be an unmissable chance for a lot of companies to promote their brand and it's fair to say some did well and some...errr...not so well.
-- Morrisons (@Morrisons) April 21, 2016
Other supermarkets are available and it seems they all wanted to let us know they existed.
Supermarkets were pretty much the most prolific well-wishers and perhaps surprisingly it was Iceland who set the bar high when they tweeted this on Wednesday.
We've seen that cute smile before!
Something tells us a Royal Iceland delivery has just pulled up outside The Palace pic.twitter.com/cCo6cJDYZo
-- Iceland Foods (@IcelandFoods) April 20, 2016
There were some pretty safe attempts from Tesco and Marks and Spencer.
-- Tesco (@Tesco) April 21, 2016
-- M&S (@marksandspencer) April 21, 2016
Aldi got a pensioner to toast Her Majesty.
-- Aldi Stores UK (@AldiUK) April 21, 2016
Most companies decided, probably correctly, that a touch of class was probably the best bet.
-- British Airways (@British_Airways) April 21, 2016
-- Bentley Motors (@BentleyMotors) April 21, 2016
But where's the fun in that?
Kudos to the Burger King on Tottenham Court Road for distinguishing itself.
We also like this unlikely tribute.
Happy 90th birthday to our Queen! The Mr. Men & Little Misses are having a royal bash
It was good to know these guys still existed.
Wimpy wishes the Queen a very happy 90th BIRTHDAY!!! pic.twitter.com/bO54CfFsMD
-- WimpyUK (@WimpyUK) April 21, 2016
And who knew Manchester United's Germany midfielder Bastian Schweinsteiger was BFFs with the Queen.
Happy birthday and the very best to Queen Elizabeth! Thanks for the warm welcome here in England. I feel very comfortable
Okay, he's not really a company. Across town Manchester City posted a picture of the Queen resplendent in Sky Blue, and Reading did what you'd expect a team nicknamed the Royals might do.
-- Manchester City FC (@MCFC) April 21, 2016
-- Reading FC (@ReadingFC) April 21, 2016
Back on the puns, it was clear that corgi-based gags were not a winner.
-- The Cabling Company (@cablingguy) April 21, 2016
-- Mills & Boon (@MillsandBoon) April 21, 2016
Or pretending to ring the Queen. Toronto radio station Kiss 92.5 revisited an already tired *gag* with a pretty abject attempt.
-- KiSS 92.5 (@KiSS925) April 21, 2016
A far better effort from 4Music.
-- 4Music (@4Music) April 21, 2016
As the day went on the tributes kept flowing.
-- Tricker's Shoes (@TrickersShoes) April 21, 2016
-- Lola's Cupcakes (@lolascupcakes) April 21, 2016
-- Stagecoach East Mids (@StagecoachEMid) April 21, 2016
-- British Wool (@BritishWool) April 21, 2016
-- Team GB (@TeamGB) April 21, 2016
-- Portrait Gallery (@NPGLondon) April 21, 2016
-- The NHS Choir (L&G) (@Choir_NHS) April 21, 2016
It seems everyone loves being associated with the Queen. Happy birthday!