There he is again - in all his royal cuteness and looking as adorable as always.
Yes, we're talking about Prince George, who features on a Royal Mail postage stamp for the first time as part of 10 special stamps released to celebrate the Queen's 90th birthday.
The rosy-cheeked toddler, who turns three in July, is pictured standing on a stack of foam blocks and wearing a cute outfit from Rachel Riley London.
But it seems we were more interested George's socks...
The Prince George photo proves once again that the greatest class marker in Britain is choosing long socks for a little boy.
-- Andrea Mann (@AndreaMann) April 20, 2016
Prince George won't be happy with that photo when he's older. Who dressed him? What on earth are those socks? Was he wearing shin pads too?
-- John Pile (@John_Pile) April 20, 2016
Prince George Wears Victorian Knee Socks In New Picture For His First Stamp - Daily Beast #World
-- Stacee Rollans (@Dulciekeo) April 20, 2016
While most of us think knee-length socks should remain in the Victorian era where they belong, the young prince seems to be wearing them on almost every formal occasion.
Like this photo to mark his second birthday.
And this one with his baby sister Princess Charlotte (note he's even wearing the same outfit!).
And here, where he's posing for a family portrait.
And not to mention here, where he has managed to colour co-ordinate with his father!
Love them or hate them, Prince George is probably the only person on this planet who can pull off this sartorial style.
Prince George + Socks = Uber cute.