Channel 4 News' weather man Liam Dutton has impressed the nation by taking on the challenge of pronouncing the longest place name in Europe.
With the temperature there the warmest in the UK that day, the presenter had the unenviable task of taking on the tongue-twister.
The 58-letter name was already placed across the TV map, reaching across to the Netherlands, during the Channel 4 News broadcast as he prepared to have a go.
But the 34-year-old, who has more than a decade of experience, refused to succumb to stage fright - and reeled off the word with near-perfect execution.
The presenter said: "In the sunshine in North West Wales, at RAF Mona just up the road from Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch, the temperature got to 21 Celsius, that's 70 in Fahrenheit."
Only the second longest in the world
"Certainly in this news room, there would be a big sense of fear for some people if they had to read a word that long. So I think they were quite happy that it fell to me."
The long name dates back to the 1860s, when it was introduced as a publicity stunt to give its railway station the longest name in the UK.
The large village, which is otherwise known as Llanfair or Llanfair PG, has the longest place name in Europe and the second longest one-word place name in the world after Taumatawhakatangihangakoauauotamateaturipukakapikimaungahoronukupokaiwhenuakitanatahu in New Zealand.
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